Welcome to The Pulse, an eCELLAR speaker series designed to inspire and empower our DtC clients. These webinars explore cutting-edge topics that directly impact the wine industry, offering valuable insights and actionable strategies. Check out our upcoming calendar of events to take full advantage of this exclusive benefit and stay ahead in the industry.
In this exclusive session, we’ll break down the latest Wine DTC trends grounded in real numbers from real wineries so you can see exactly where the market stands and where it’s heading.
But it’s not just about understanding the data, it’s about acting on it. You’ll learn how to set smarter sales goals using benchmarks and get a firsthand look at Community Benchmark’s brand-new Goal Positioning System, built to help you prioritize, plan, and grow with intention.
We’ll also feature a special guest speaker, an industry peer, sharing on-the-ground insights you won’t want to miss. This session is designed to be interactive, practical, and immediately valuable. Reserve your spot today and be ready to elevate your strategy.
John Keleher, founder of Community Benchmark, brings a unique blend of entrepreneurial expertise and a passion for rural living to the wine industry. After building and selling successful web-based businesses in Washington, D.C., John sought a more hands-on, self-sufficient lifestyle, moving to Mendocino County in 2012. There, he immersed himself in agriculture, local business consulting, and the world of wine, helping wineries optimize financial and data systems to drive growth. Recognizing the need for better data-driven insights in the tasting room, he launched Community Benchmark, a platform that provides anonymized, actionable metrics to help wineries understand their performance, identify growth opportunities, and strengthen sales strategies. With a firm belief that a rising tide lifts all boats, John’s work empowers wineries to make smarter decisions through collaborative, data-backed insights, ultimately helping businesses thrive in a competitive industry.
PO Box 497
Calistoga, CA 94515