—eCELLAR Marks 25 Years Helping Wineries Elevate Operations— eCELLAR, the direct-to-consumer sales platform for wineries, finished its silver anniversary celebration with a significant number of upgrades to the platform and new client-focused initiatives meant to uplift winery marketing and sales efforts. The new initiatives were spearheaded by eCELLAR’s new Chief Operating Officer Tracy McArdle who […]
At eCELLAR, our people are at the heart of every innovative solution and feature we offer to our clients, and few embody this spirit more than Nick Shoults, our Senior Developer. With a creative mind and a deep commitment to the eCELLAR platform, Nick has been instrumental in crafting many of the standout features our […]
Vouchers can be a powerful tool for wineries, offering unique ways to engage customers, run promotions, and build partnerships. They work much like cash, making them versatile for a variety of scenarios, from tasting room experiences to corporate gifting. Vouchers in eCELLAR provide flexibility in how they are created, distributed, and redeemed, making them ideal […]
The holidays are the busiest season for gift-giving, and eCELLAR’s Multi-Ship feature can make order fulfillment a breeze. Whether you’re handling corporate gifts or personalized holiday bundles, Multi-Ship allows you to create multiple orders under one biller or multiple billers for various recipients—all in one seamless batch! Why Use Multi-Ship? Best Practices for Smooth Multi-Shipping […]
In today’s fast-paced e-commerce world, reducing friction on the path to purchase is essential. Customers expect seamless, hassle-free experiences, and every extra step can mean the difference between a completed sale and an abandoned cart. Magic Links create a one-click environment, allowing customers to perform specific actions instantly, whether it’s completing a purchase, updating account […]
This month, we’re shining the spotlight on our Director of Software Development, Jack Killpatrick, a familiar behind-the-scenes leader at eCELLAR who has been an essential part of our team for many years.With a passion for problem-solving and a love for creative collaboration, he’s always up for a new challenge. Take a moment to get to […]
What’s your most valuable asset in DtC marketing? It’s not just your wine or your beautiful tasting room—it’s your data. Imagine the challenges your winery would face if your customer records were incomplete or outdated, making it harder to reach your audience effectively. As 2025 approaches, it’s time to ensure your data is pristine, setting […]
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