In the world of DTC, every interaction with a guest – before, during, and after their visit – is an opportunity to build a lasting relationship. It’s not just about selling wine; it’s about creating memorable experiences that keep customers engaged long after they’ve left your tasting room. Personalization is key, and the good news […]
For many wineries, their wine club is at the heart of all that they do. This core group of a winery’s most loyal customers is one of the most mutually beneficial relationships a winery can cultivate – so it’s important to make each member’s experience an exceptional one. However, running a wine club is not […]
A strong referral network isn’t just about bringing in more guests, it’s about creating a steady, reliable stream of highly qualified buyers who are already primed for a great experience. That’s why nurturing your referral relationships might just be the most important marketing effort you undertake. Your network of hotels, wineries, transport companies, restaurants, and […]
Ask any winery owner and they’ll tell you that choosing the right winery point of sale system is crucial to streamline operations from the tasting room to eCommerce sales and beyond. But what is it about this system that’s so important – and what are the best winery point of sale systems on the market? […]
Running a successful winery is no small feat. From managing inventory and sales to delivering personalized customer experiences, the complexity of these tasks can strain resources and inflate costs. Wineries often face challenges in streamlining workflows and maximizing efficiency, especially while pursuing a direct-to-consumer (DTC) strategy in a competitive market. That’s where advanced DTC winery […]
The debate over the utility of using points, reviews, and awards in your DtC marketing efforts has been ongoing for decades. Some folks hate the 100-point rating system, some wineries have built successful brands with scores and review, while others have been burned by them. Nonetheless, from the moment the eCELLAR platform launched, clients have […]
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