THE DEEPER DIVE: How to Use Reviews, Scores and Awards in Your DtC Marketing
The debate over the utility of using points, reviews, and awards in your DtC marketing efforts has been ongoing for decades. Some folks hate the
The debate over the utility of using points, reviews, and awards in your DtC marketing efforts has been ongoing for decades. Some folks hate the
There was a moment when a great review by the right critic could turn a DtC program into an immediate sell-out. The 95-100 point review
Updated: 2 days ago Very little is more important to your DtC marketing than consistent Data Hygiene. Clean data is the foundation for effective communication and
It’s one of those cliches that turns out to be true: “AI isn’t coming for your job, but someone using AI is.” Artificial Intelligence will
After establishing a customer connection, it’s essential to nurture the relationship strategically and tactically with your brand. And a little bit of creativity goes a
By Susan DeMatei, Wine Glass Marketing With our increased focus on digital channels during COVID, email carries a heavy load within our marketing plan. Segmentation
Customers bail on their online purchases 75% overall. The good news is nearly 50% respond to email inviting them back to complete their purchase. (Source:
Gain Control, Minimize Vendors & Stop Finger Pointing Ever called for help, and no one answers? Worse, if they do answer, they tell you it’s
With recent news on overall declining wine demand, pricing pressures, and now potential declining visitation to tasting rooms, it’s ever-more important to remember to focus
Back in the olden days, marketers communicated with their customers via snail mail. This was a very expensive and somewhat dicey proposition – paper and
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