In today’s fast-paced e-commerce world, reducing friction on the path to purchase is essential. Customers expect seamless, hassle-free experiences, and every extra step can mean the difference between a completed sale and an abandoned cart. Magic Links create a one-click environment, allowing customers to perform specific actions instantly, whether it’s completing a purchase, updating account details, joining a club, or booking a reservation, without needing to log in or navigate multiple screens.
With eCELLAR Campaign Manager, Magic Links make the online experience effortless. These special links automatically log customers into their accounts from email campaigns, guiding them directly to the action you want them to take. Whether it’s finalizing an abandoned cart, booking a reservation, or accessing exclusive offers, Magic Links ensure they reach their goal in just one click.
How You Can Use Magic Links
Magic Links can enhance your customers’ experience in various ways. Here are some of the most impactful use cases:
- Abandoned Cart Recovery
With just one click, customers are taken directly to their abandoned cart, ready for checkout. This simple rehydration feature helps reduce cart abandonment rates and improves conversion. - Add-to-Cart Convenience
By clicking this link, customers are logged in automatically, with specific products and quantities already added to their cart. They are taken directly to the “View Cart” page with everything ready for checkout. - Anywhere
Magic Links can lead customers to specific locations on your winery website, such as a featured product page, exclusive wine club offerings, or special collections. This allows you to guide customers to unique sections of your site without requiring them to log in. For example: A Magic Link could direct club members to a product list that typically shows “This item is for club members” products. When accessed through the Magic Link, these products would appear as available because the link automatically logs them in, giving them immediate access to exclusive offerings. - Book a Reservation
Take customers directly to your booking page with their account information already pre-filled. This can save time and encourage more bookings during busy seasons. Note that a specific Booking Agent must be designated. The number of guests and date can also be preset, though customers can adjust these details on the landing page. - Create a Remix Order
Magic Links make it simple for club members to access and customize their Remix Orders. Customers can land on a specific Remix Event page and they’ll see all active remix options to personalize their selections. - Declined Credit Card
Customers are taken to their “My Account” page, where any declined orders are highlighted for resolution. With a simple click, they can update their payment method, helping you manage potential payment issues quickly and efficiently. - Edit a Club Subscription
The customer is shown their current shipping address and partial credit card information, allowing them to update shipping addresses or payment details as needed. - Join a Club
New or returning customers can be directed to join a wine club with their account information pre-filled. The available subscription types are displayed, with the specified tier already selected, making it easier for customers to complete their membership. - My Account
This link lands customers on their main account page, where they can review and update their details. If there’s an active allocation or club remix, it will be prominently displayed. - My Allocation
Customers with an active allocation are taken directly to the allocation page. If no active allocation is available, they’ll be notified accordingly.
Why Reducing Friction Matters
In the digital age, even minor inconveniences can cause customers to lose interest or abandon their purchase. Magic Links remove these barriers, keeping the journey smooth and increasing the likelihood of conversion. By reducing friction, you enhance customer satisfaction and create a user-friendly online experience that stands out in a competitive market.
More Information on Magic Links
More Information on Deep Links
Contact Support Team: supportteam@ecellar1.com
