Running a successful winery is no small feat. From managing inventory and sales to delivering personalized customer experiences, the complexity of these tasks can strain resources and inflate costs. Wineries often face challenges in streamlining workflows and maximizing efficiency, especially while pursuing a direct-to-consumer (DTC) strategy in a competitive market. That’s where advanced DTC winery […]
The debate over the utility of using points, reviews, and awards in your DtC marketing efforts has been ongoing for decades. Some folks hate the 100-point rating system, some wineries have built successful brands with scores and review, while others have been burned by them. Nonetheless, from the moment the eCELLAR platform launched, clients have […]
There was a moment when a great review by the right critic could turn a DtC program into an immediate sell-out. The 95-100 point review could just about allow you to shut down your marketing efforts and just broadcast the review. Not so much anymore. However, for some wineries the review and the points can […]
—eCELLAR Marks 25 Years Helping Wineries Elevate Operations— eCELLAR, the direct-to-consumer sales platform for wineries, finished its silver anniversary celebration with a significant number of upgrades to the platform and new client-focused initiatives meant to uplift winery marketing and sales efforts. The new initiatives were spearheaded by eCELLAR’s new Chief Operating Officer Tracy McArdle who […]
At eCELLAR, our people are at the heart of every innovative solution and feature we offer to our clients, and few embody this spirit more than Nick Shoults, our Senior Developer. With a creative mind and a deep commitment to the eCELLAR platform, Nick has been instrumental in crafting many of the standout features our […]
Vouchers can be a powerful tool for wineries, offering unique ways to engage customers, run promotions, and build partnerships. They work much like cash, making them versatile for a variety of scenarios, from tasting room experiences to corporate gifting. Vouchers in eCELLAR provide flexibility in how they are created, distributed, and redeemed, making them ideal […]
The holidays are the busiest season for gift-giving, and eCELLAR’s Multi-Ship feature can make order fulfillment a breeze. Whether you’re handling corporate gifts or personalized holiday bundles, Multi-Ship allows you to create multiple orders under one biller or multiple billers for various recipients—all in one seamless batch! Why Use Multi-Ship? Best Practices for Smooth Multi-Shipping […]
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